From my studio.
About Me
Majored in Illustration at the University of North Carolina at Charlotte. Shortly after graduation, I went on to become an Instructional Designer for an international retail dollar company, where I worked for nearly eight years.
Balancing my work life with creative work, i.e., graphic design, photography, and videography, which garnered attention from several local businesses inquiring about marketing material design. Eventually, I became a contract freelancer creating work on a commercial level. This allowed me to manage projects around my own schedule.
My creative approach—no matter the medium—is to find what's really important to my client and their marketing success. I do several iterations on the most loved foundation and usually end up refining the most solid design to appeal to an audience.
My design approach is to find a way to capture the audience. It’s a way to plant desire in their hearts; a yearning to turn the page and learn more about your idea and your company. Ultimately, it’s about creating memorable imagery and values.